BY JOSEPH KARIUKI

Extreme Sports CEO Hussein Mohammed (2nd L) with Alex Mutio – FKF Kitui Branch Secretary General (left), Kelly Josphat – Coach and youth Ambassador (2nd R ) and players representative Januari Mwendwa.

Extreme Sports Chief Executive Officer Hussein Mohammed yesterday, Friday March 22, 2024 unveiled a collaborative initiative between Extreme Sports Limited and grassroots football clubs in a move that is aimed at empowering the youth through sports at the grassroots level.

The Youth Empowerment Program through Sports was announced as part of Extreme Sports 20th anniversary during the occasion that marker a partnership between Extreme Sports Limited and Kitui football tournament.

During the event, Hussein Mohammed handed over a Ksh. 200,000 sponsorship towards the tournament that is set to be played in Kitui featuring 0 grassroots football teams.

This collaboration according to Hussein will revolve around three thematic areas  which include capacity building on the commercialization of football and its economic potential within communities and a sustained fight against substance abuse and doping.

The cooperation will also see Extreme Sports and the Kitui outfits engage in financial literacy programs for athletes.

Hussein noted that this effort signifies a momentous stride towards developing sports in general while building a new economic pillar targeting a demographic that is rapidly growing across the country.

“In line with our 20th-anniversary celebrations, Extreme Sports Ltd remains dedicated to initiatives that not only foster athletic excellence but also prioritizes the holistic development and resilience of our community’s youth,” Hussein said.

“Our partnership with Kitui Super 8 football tournament is all about development of football at grass root level and empowerment of clubs as well as championing for the need to entrench sound trans-formative leadership to tap into the raw talent,” Hussein added.

Extreme sports, in collaboration with the private sector and development partners shall roll out the pilot project in Kitui on the March 30, 2024 with other regions lined up to benefit thereafter.

The event, held in the Eastern region county of Kitui was graced by Alex Mutio, the Football Kenya Federation Kitui branch Secretary General, Kelly Josphat who is the Kitui County Youth Coordinator and Januaris Mwendwa, the Kitui Football Players representative.

This strategic initiative accentuates Extreme Sports Ltd’s unwavering commitment to leveraging sports as a catalyst for positive social transformation.

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