LG Electronics in partnership with Opalnet Limited has today awarded 5 mothers with premium home appliances including three LG microwaves and two LG soundbars in recognition of their extraordinary stories of love, strength, sacrifice and care as part of the 2025 Mother’s Day campaign dubbed “Mum Knows Best.”
The campaign aimed to spotlight authentic experiences from families across Kenya while honoring the unique roles played by mothers, grandmothers, guardians, and other maternal figures.
“Through this campaign, we wanted to recognize and celebrate the strength, care and love that maternal figures share every day,” said Donghun Lee, LG’s President for East Africa.
“Your stories reminded us of why moms are truly magic. Therefore, this event is a heartfelt moment to honor the incredible women who make a difference in the lives of their loved ones every day.
The campaign ran across LG’s and Opalnet’s social media platforms via the hashtags #MumKnowsBest, inviting participants countrywide to submit heartfelt tributes to the women who have played nurturing roles in their families and communities. The highly anticipated selection featured inspiring stories that captured the spirit of motherhood and celebration of love.
Mr. Rakesh Singh, Managing Director at Opalnet Limited, remarked:
“Partnering with LG on this Mother’s Day initiative has allowed us to celebrate and reward real women with real stories. We are proud to stand behind a campaign that values the strength of mothers and the impact they have on our homes and society.”
One of the lucky winners, @systericalsissy added:
“My mother taught me responsibility and how to hold our family together. Today, I am a successful farmer because of her strength and guidance. Seeing her happy means everything to me. Thanks to the LG Mother’s Day challenge, I am able to gift her as a way of appreciating her efforts in raising us and cherishing her endless love.”
The campaign is a testament to LG and Opalnet’s shared commitment to creating meaningful experiences for customers while celebrating the everyday heroes among us. Beyond honoring mothers, both brands continue to enhance everyday living through innovative, reliable products that bring comfort, convenience, and connection to every home.
