By Dennis Muritu
Ethiopian Airlines (ET) and Afro Atlas today announced their partnership to deliver ET’s New Distribution Capability (NDC) content that will offer modern and efficient convenient channels to travel partners in Africa and worldwide.
The partnership will enable Ethiopian to expand its global NDC distribution with a particular focus on African markets and beyond. AfroAtlas’s innovative platform will enhance the digital distribution for ET’s NDC content and provide travel agents with more effective merchandising, access to rich content, and product personalisation.
“We are very happy, as the leading aviation group in Africa to partner with AfroAtlas which is the first Travel Consolidator to directly connect with Ethiopian Airlines NDC, and also taking a leading step in technology, and we will further strengthen our relationship with future enhancement on the NDC and ready to serve our common customers together,” says Seble Wongel Azene, Ethiopian Airline Area Manager for Kenya.
This is a milestone as AfroAtlas becomes the first African travel consolidator to offer Ethiopian NDC content.
“Ethiopian is the largest airline in Africa to offer NDC content and we are privileged to be the first African travel consolidator to bring that content to travel partners around the region. We are excited to enter into this partnership with Ethiopian Airlines for the benefit of our travel partners. We are committed to shaping the regional travel industry with distribution innovation,” says Ahmed Ugas, AfroAtlas CEO.
AfroAtlas is the first comprehensive travel platform in Eastern Africa – a one-stop-shop where travel partners can book everything from flights, hotels, transfers, travel insurance, car rentals, etc with a faster and less stressful booking experience.